Leads2Profits Self-Study

Welcome to Leads2Profits

Complete the New Student Questionnaire

Join the Private Facebook

Full Course Overview and Guide

Customer Journey/ Marketing 101

Verify Your Domain

Creating a Pixel

Setting Up Aggregated Events

Assignments- Setting up your Ads Manager

Overview & Assignments

Week 2 Overview- Funnel Build Out

What is a Funnel?

Step 1 Define Your Objective

Step 2- Create your Objective Roadmap

$100K Funnel Walkthrough ( Case Study Breakdown )

Step 3: Build Your Funnel

Placing your Lead Code Event

Pro Tip 1 Keys to a Profitable Funnel

Step 3- Build your Funnel- Part 2

Placing your Purchase Code

Step 3- Build your Funnel- Part 3

Build your Funnel- Part 4

Pro Tip 2-Pixel Importance

Step 3 Build Your Funnel- Part 5

Step 3 Build Your Funnel- Part 6

Live Example: Full Funnel Buildout

Final Funnel Buildout in Funnelytics

Overview & Assignments

Positioning Overview

What is Positioning?

Creating a Positioning Statement

How to Create Winning Picture Ads

Examples of Winning Picture Ads

How to Create Winning Video Ads

Examples of Winning Video Ads

Tips to Recording Winning Video Ads

Build out Your Winning Ads

How to Create Winning Ad Copy

Ad Copy Policies and Big No No's

Create your Ad Copy

Resources and Tools to Improve Ads

Building Ads - Creative Hub

Overview and Assignments

How to Navigate Ads Manager

Setting up a Facebook Ad

Finding your Ideal Client

Best Practice on the Adset Level

Adset Breakdown

Facebook Ad Breakdown

Choosing your Ad Objective

Creating a Campaign

Choosing a Conversion Event

Choosing your Ad Budget

Setting up Audience Targeting

What to do when your Audience is Small

How to target a Winning Audience

What to do with an Audience under 1MIl

Understanding Detailed Targeting

Custom Audience VS Detailed Targeting

Naming your Adset

Choosing your Placement

Creating your Ad

Publishing your Ad

What to expect once you publish your Ad

Core Audience Breakdown

Custom Audience Breakdown

How to Upload and target your Email List

How to target your IG Followers

How to target your FB Followers

How to target your Custom Audiences

Homework and Keytakeaways

Overview and Assignments

Lesson Overview

How to Set up Retargeting Ads

Creating your Audience to Retarget

Launch your Retargeting Ad

How to Duplicate Ad Sets

How to Test your Retargeting Ads

How to Reuse and Ad Creative

Setting up Multiple Assets and Campaigns

How to set up your Dashboard

How to Analyze your Ad Data

How to turn Ads Off or Increase Ad Spend

Checkpoint- Important Information

How to Use DM Scripts to Increase Sales

Overview and Assignments

Lesson Overview

How to Use Look-A-Like Audiences

How to set up your Look-A-Like Audiences

Complete your LLA Chart

Tracking your Campaign Data

View my Ads Tracker

Why tracking improves Sales

Social Media Tracker

How to Maximize your Ad Results

Using Audience Insights

Week 1- Define

Week 2 Define Funnel Buildout

Week 4 Positioning - Ad Interest and CPL

Live Call 9/9/21

Live Call 9/23/2021

Live Call 9/30/2021

Live Call 10/21/2021

Live Call 11/04/2021

How to Retarget people using your Video Views

Live Call 3/08/2022

Building your Dream Funnel with Krista

IOS 14 Updates

How to Create a New Ad Account

How to Retarget people using your Video Views

The Profit Calculator